The American campaign kicked off with a series of three public service announcements which debuted on Yom Hashoah (Holocaust Remembrance Day) on the Viacom screen at 44th and Broadway in Times Square at 10am EST, and run every hour on the hour until 12am EST. On that same date, there was a private screening for press in the Paramount Pictures Screening Room. The PSA's depicted how ordinary people can become victims of hate crimes. The campaign included quotes from famous celebrities and prominent political figures that contemplated the question: why do you think it's important for young people to learn about the Holocaust?
Adon Olam Ad Matai
The song “Adon Olam, Ad Matai?” (“God Almighty, When will it end?”), features Israeli Grammy Award Winner Miri Ben-Ari on violin and the lyrics of Israeli Hip-Hop pioneer “Subliminal”.
The mission of the Gedenk Movement is to teach and raise youth awareness about anti-Semitism, racism, and their brutal consequences. Gedenk's broader mission is to educate the? youth and the general population about the negative effects that bigotry and hatred have on the world today.
